How to attract your ideal audience to your business and achieve results
Without a doubt, one of the issues that we must solve as entrepreneurs when we take the decision to create an online business is how to attract our potential customers. I know that tons of information have been written on this subject, however, thousands of entrepreneurs still have this same problem; today I want to propose a new perspective, a new way of looking at this issue, let’s start.
Attracting our customers is to achieve a balance between first knowing our product or service and second knowing exactly the solution they are looking for.
But this is only the beginning, because after we know that they have a problem that we with our products or services can solve, then now there are two more factors that we must take into account, and these are:
Expose ourselves before their eyes, so that they know that we also have an option that may be the solution to their problems.
To stand out from other businesses or entrepreneurs that also offer similar solutions.
I am sure that all of the above has already occurred to you, however if we do not put these four steps into practice we will never achieve the results we seek, for example we can know our potential customers very well, but if we do not expose ourselves effectively in front of their eyes, in the places where they spend most of the time, then our results will never be optimal or the best.
It can also happen that we advertise frequently, we are where they are, social networks, online magazines or forums but we do not stand out from the competition, our product is not different or we can only compete for price, so we are again well below our potential as entrepreneurs.
The solution? The solution is a process, here I talk about only four factors:
4 Factors to attract the right audience to your business
- Know your products
- Know what your potential client is looking for
- Expose ourselves to them.
- Find our unique sales proposition.
There are four different groups to work in, each one working separately first and making them work together later, but as I told you, this is a whole process that is not learned overnight and not in a single course or training.
Attracting customers to our online business is the result of daily work, work that includes knowing copy techniques, working with a website or blog optimized so that readers take action and contract our services or products; creating mailing lists, creating systems, etc., etc…
After the above we can see why many experts advise that we have to try to develop business on the Internet following a line, the line of what we like to do, our passions or likes, and this is simply because they know that the way to undertake and achieve results is not something that happens without having to overcome barriers, barriers ranging from ignorance of resources or tools, but even more important the need to have the right MENTALity to get there.
On this road, more than ever, phrases like falling a thousand times and rising two thousand times make sense. If we don’t, it is very easy for us to stop our business or our dreams and settle for making a living with what luck has to offer.
So, how do you attract people to our business and achieve results? With constancy and dedication, working mainly on the four points that we talked about before but not only in them, because there are more than you will be finding in the way, the important thing is that you start and that you do not decay or abandon because you did not get the first campaigns or nobody wants to subscribe to your mailing list; here as almost in everything, the important thing is to insist and to be constant; if we can do this the rest will arrive in its moment.
I hope you found this post useful or that you identify yourself at some point in your business, I invite you to leave your comments or share this post with other people who may find it useful.