How to design an effective business card

Business Card

A business card is an essential part of a good plan for marketing. Besides being an essential tool for your business. For its size and cost, it is probably the most economical and powerful. Of course, you can’t expect your card to tell the whole story about your company. What you should expect you to do is show your customers a professional image of you that they remember.  A card can help you make a good impression with a new customer or just the opposite, as well as the clothes you are wearing.

Choose a card style that is appropriate for your business, industry and personal style. For example, if you are an attorney you will not want to make a business card with drawings and cartoons. Similarly, if you encourage children’s events and your card is black and white, too formal, your potential customers may end up throwing it away immediately after you give it to them. When designing a card, the first thing to consider is the image you want to project of your business.

To help you get started, here are some different card styles:

  • Basic Cards: A basic card is usually printed in black ink on white or cream material.  This is a good style of choosing when utility is all you need. The design is simple and the information is clear and concise. It is a good option if you don’t want to impress with designs, just present the relevant information to your business.
  • Photo Cards: These cards include your face on the card, be it a photograph, drawing or cartoon, this will help your contact to remember you and identify the card and business with you.  This type of card is useful when your business is intimately linked to you and your reputation, for example if you are a real estate agent, accountant, lawyer, etc.
  • Touch Cards: Some cards differ not only in how they look but also in how they feel. These types of cards can be made in a wide variety of non-standard styles and materials, such as metal or wood, or have exceptional shapes, edges, folds or embossed engravings. Touch cards tend to be considerably more expensive than regular cards. But for some businesses the extra expense may be worth it.
  • Multipurpose cards. A card can do more than promote your name and business. They can also serve as a discount coupon, appointment reminder or other function. It can also provide valuable information that the average person may need. For example, calendars, holiday listings, etc. A card of any kind can be made multi-purpose by adding any of these types of features, the limit is your creativity.

In all these styles you can add your own design to differentiate yourself from the pile, the combination of colors, a few lines, the distribution of information, your company or business logo, etc. But the important thing is that the card, after all, serves as a reminder of what we do or who we are to the person to whom we give it.

It is not a personal memory, but a powerful working tool that increases the possibilities of doing business because they represent us even when we are not in direct contact with a customer. Remember that your business card should reinforce your professional image and open the doors to business opportunities.

 Now it’s time to order once you’ve decided on a basic idea for your card, remember to include essential information such as your name, phone, cell phone if you want, business name, title or title, email, and website if you own one.

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