If you want to search office cleaning jobs, you should focus on combining online marketing and extending the traditional strategy to public relations, referrals, and social networking.
Strategy for finding office cleaning jobs
Before you start search office cleaning jobs, you should think about selling your services and therefore you need to identify your target market.
You can focus on serving small businesses, so you shouldn’t strive to make a marketing strategy focused on large facilities.
Review your client portfolio and focus on those who are most profitable or satisfied with your services and target companies looking for a profile like yours.
By knowing what those customers want, you will be able to target your marketing strategy correctly, but also focus on pricing and establish what types of services you will offer and whether you will contract with bundled services.
Differentiate yourself from others who offer cleaning services, because you must propose that your potential customers will see in you something that stands out from the services of other people or cleaning companies.
For example, you can offer an eco-friendly cleaning service, but if you focus on this type of cleaning you should consider buying specific cleaning products, which are environmentally friendly, safe and more expensive.
Clean-up contract networks
Contract cleaning networks work, but you can’t expect instant results, they just work so you can build relationships and build them over time
However, it is a good method to spread the word that you are in the cleaning business and are taken into account. Network members may not be looking for the services you offer but they may know other people who need them and therefore contract networks will work for you.
The main idea is that you have relationships with as many people as you can, because the more people you meet, the more likely you are to arouse interest in your services.
In fact, the secret of success in networks is that you are constantly in making yourself known and attending meetings between members.
You can join the network groups, you can search for the groups and join them all, as you will have time to filter them and decide which are the ones of greatest interest to you. Usually, the best groups are those with at least 15 to 20 members in the meetings and if they exceed this number it will be better.
It’s a good strategy that will boost your long-term quest.
Find office cleaning job with direct mail
Direct mail is another method for search office cleaning jobs, as it works to build your business and get contracts.
To do this, you must create a sales letter together with a brochure that includes all your services and some offer you can make, because an offer is a perfect hook to attract a potential customer.
The sales letter
The sales letter needs a special section because it is not easy to build. And it must be done in time, but it’s not a complicated job either.
It’s just that in this letter you sell yourself, talk about yourself and your work, your way of working, the cleaning products you use, the care you have in the company where you work and everything that highlights your services.
Real estate agents
Real estate agents usually seek cleaning services either when preparing a home for sale or after closing a sale to deliver the home in perfect cleanliness.
Keep in mind that potential customers make their decisions by visiting the internet and then contacting you personally.
Therefore, it is essential that you develop a solid and complete internet presence to market your cleaning services.
The key is to provide customers with useful, up-to-date and reliable information. You can use social networking sites like Facebook to reach potential customers with videos, news, and articles talking about your services.
You can also develop a website where you update your customers with information about your new services, including questions and answers to provide quick answers to common queries.
While you may feel disorientated at first with the need to learn search engine optimization techniques, don’t be discouraged because your effort will be rewarded.
In addition to creating a website and exploiting the possibility on the Internet with your search, you can also use traditional forms.
If you already have some customers, encourage them to refer their friends or colleagues and you can even ask them for testimonials and publish them on your website and social networks.
Plan points of participation in local businesses, social events, make donations to charities and sponsorship. In fact, the goal is to make you known.
Generating contracts through advertising, online marketing, referrals and networks is only part of the process to obtain a contract, as you have to close the deal with a potential customer and is where the journey comes into play.
He thinks that every office space is different and it is seldom possible to determine the exact tasks required or the price until such time as physical inspections of the facility and consultation with the client.
Then examine the rooms, their features, windows and floor coverings and ask the client what he or she needs you to do.
Find out how often you want to clean, what your budget is and when the job should be done because with this information you can calculate labor costs and determine the price to suit the customer’s specific needs. This way you will close more offers and make sure in advance that the price of the services leaves you with a profit margin.